February 2010The best website design is worthless if the words don’t add up to much. It doesn’t need to be a work of literary genius to get results. Shakespeare would suck at writing web copy. I reckon Austen would have been a shocker too. On the other hand, I think Twain and Orwell would have been masters of the form.
January 2011Not sure if your business needs search engine marketing? You will soon realise you can’t do without it. Recently, I’ve been playing with Google Goggles on my phone. It’s a free app available to most smartphone and iPhone users, allowing you to perform Google searches from images taken with the inbuilt camera.
November 2010Don’t feel threatened by talk of the internet revolution changing everything you used to take for granted. The more things change, the more they stay the same.
October 2010Most of us receive a staggering amount of email every day: work, play, solicited marketing and outright spam. How do you get your newsletter campaign past the strongest email filter of all — the reader?
September 2010As the biggest shopping period of the year approaches, e-commerce is set to break sales records yet again. To get in on the action, your online store should do more than replicate a traditional shopping experience. Is your website ready?
August 2010Got a domain name with no place to go? Confused by jargon-filled chatter about hosting and bandwidth? Just want to know enough to get your business online? Jonathan Crossfield takes the mystery out of web hosting.
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.