Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.

But what is the ‘right’ article and is it ‘anything goes’ to create a story that captures the web?

Start Spreading the News

Online marketer Lyndon Antcliff recently helped a client achieve over 1500 inbound links in under a week with a story designed to grab attention.

The article - 13 Year Old Steals Dad's Credit Card to Buy Hookers – appeared on money.co.uk as part of Lyndon’s linkbaiting campaign, and it was certainly successful.

But the whole article was fiction.