Beware the Social Media Algorithm Chasers

Beware the Social Media Algorithm Chasers

This article appears in the November 2013 issue of Chief Content Officer. I’ve never understood lepidopterists. They admire the beauty of moths and butterflies, chasing them across meadows with a large net. But once caught, the creature is dropped in a killing jar and pinned to a display board. As KPIs go, a butterfly collection […]

Adopting Non-Mainstream Social Tools

Adopting Non-Mainstream Social Tools

Forgive me for a moment while I make an incredibly broad and general statement — the sort of simplistic statement I usually complain about when made by other people. But I’m not other people and I need a hook for this article. Don’t worry. If I can’t make it stick, you’re welcome to point out the flaws to me on Twitter, Facebook, or LinkedIn.

Hunting Hippos: Winning approval from the C-level for content marketing

Hunting Hippos: Winning approval from the C-level for content marketing

Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult beast to hunt. We’re talking about the HIghest Paid Person’s Opinion. If your business has a hippo culture, how do you get approval for your content marketing strategy?

Red Alert – Social Media in Crisis

Red Alert – Social Media in Crisis

This article appears in the Autumn 2012 issue of Chief Content Officer. Marketers love slapping each other on the back for the good times. But what about when disaster strikes and the social media team find themselves at the centre of an online storm?

What You Can Learn From #Kony2012

What You Can Learn From #Kony2012

Kony2012 was driven by emotion. The whole point of the campaign was to reach people who were otherwise unaware of Joseph Kony, and the best way to do this was by tapping into sharing behaviour.

How To Kill Your Website

How To Kill Your Website

Like the engine of your car, the right web hosting plan can make the difference between constant breakdowns or smooth, high-speed performance.

Underestimating the importance of hosting can be a lethal business mistake when it comes to working on the web. Here’s a few reasons why.

How to Attract More Twitter Followers

How to Attract More Twitter Followers

Twitter is a communications tool, not a strategy. It’s as ubiquitous as the telephone on your desk or the email on your screen. So how do you cultivate an audience of active, interested and relevant followers?

There is nothing special about Twitter. If you’ve ever attended a networking event, or chatted to customers in any capacity, you’re already halfway there.

Marching to a different beta

Marching to a different beta

This article appears in the October 2011 edition of Chief Content Officer Magazine.
Is Google+ destined to replace Facebook or follow MySpace into obscurity? Jonathan Crossfield wonders whether Google’s newest offering might finally be a social network worthy of our attention.

The write stuff

The write stuff

This article appears in Nett Magazine: February 2011.

The best website design is worthless if the words don’t add up to much. It doesn’t need to be a work of literary genius to get results.

In the Blue Corner

In the Blue Corner

This article appears in the January 2011 edition of Chief Content Officer Magazine.
Don’t hold back. Say what you really think. Jonathan Crossfield enters the ring to argue the benefits and risks of picking a fight with your content.