Ad Blocker Wars: Is Your Content on the Right Side?

Ad Blocker Wars: Is Your Content on the Right Side?

Crikey, marketers and publishers can be slow on the uptake sometimes. Advertising revenue has been declining for decades, leading many to predict the long and painful death of traditional media business models. Add to this the rapid increase of 'banner blindness'—as skeptical website visitors filter … [Read more...]

Media vs Message: Could Your Content Win a Presidential Debate?

Media vs Message: Could Your Content Win a Presidential Debate?

Think being a content marketer is tough? Try convincing an entire nation! Anyone fighting to gain or retain the White House needs to know a thing or two about getting a message across in the most persuasive way possible. And with a relentless news cycle in print, television and radio, plus the newer … [Read more...]

Kick Them in the Feels: Why Numbers Need a Human Face!

Kick Them in the Feels: Why Numbers Need a Human Face!

Content marketers often rely on numbers to convey information and motivate consumers: web pages devoted to lengthy tables of technical specifications; white papers packed with charts and graphs; blog articles that reduce complex topics to lists of statistics. And there's no doubt that such data-rich … [Read more...]

Hunting Unicorns: How to Find Expert Writers for your Content

Hunting Unicorns: How to Find Expert Writers for your Content

It’s a common challenge for many content marketers: You need writers capable of delivering highly readable content for your blogs, ebooks, and more; however, your writers also need expertise in your topic area if their content is to have the necessary insight, heft and authority your audience … [Read more...]

Why 85% of Marketing Statistics are Just Bad Advice

Why 85% of Marketing Statistics are Just Bad Advice

Marketers constantly crunch data to try to determine what works (or doesn’t) and how we can improve or optimise our efforts. Unfortunately, most marketers aren’t data analysts or statisticians. If you want to use maths to answer meaningful questions, you have to know which are the right numbers, how … [Read more...]

When Facts Are Free Your Content Needs More Punch!

When Facts Are Free Your Content Needs More Punch!

The internet has forever transformed how we access facts and process information. Yet many marketers still produce content based on the assumption that there is value in merely curating information and facts. Sorry, but if content is to succeed today, it has to be a lot more than just … [Read more...]

It Ain’t What You Say, It’s the Way That You Say It

It Ain’t What You Say, It’s the Way That You Say It

If there is one argument I love to have, it’s debating the concept of professional language. Too often, it describes flawed attempts to emulate an academic thesis or a Victorian bank manager. You know the sort of stuff—a white paper, official email or corporate website where the language is so … [Read more...]

Stories on the Brain: How to Get Your Message Across

Stories on the Brain: How to Get Your Message Across

When I went freelance in 2012, the question arose of what I should call myself. (I know what some other people would like to call me, but I'm being professional here.) Over the years, I'd become known (and employed) as a copywriter, social media manager, blogger, journalist, digital marketer, SEO … [Read more...]

What’s Your Angle? Crafting Unique Content Ideas

What’s Your Angle? Crafting Unique Content Ideas

We're drowning in a flood of content. Whatever your interest, there is enough content published every day and vying for your attention that you could never hope to discover it all—let alone consume it. Yet most content marketing struggles to stand out and attract an audience because it often lacks a … [Read more...]

Quote/Unquote: Three Reasons to Check Your Sources

Quote/Unquote: Three Reasons to Check Your Sources

The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to … [Read more...]