horror-romance
Someone explain paranormal romance to me, please!
Right. This has to stop. Some of you may already know that I appreciate a good ghost story. But on venturing into Dymocks today, I discovered that the horror genre has apparently been renamed Horror and Romance. The subgenre Paranormal Romance has been with us for a while now, completely baffling me with the ironic contradiction. Continue reading →
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Red Alert – Social Media in Crisis
This article appears in the Autumn 2012 issue of Chief Content Officer. Marketers love slapping each other on the back for the good times. But what about when disaster strikes and the social media team find themselves at the centre of an online storm? Continue reading →
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Stop SEO wagging your dog of a website
It wouldn't be right to say that I've developed a huge mistrust of SEO, but I am certainly disillusioned with the pedestal on which so many businesses and marketing teams place it at the expense of *cough* real marketing. Continue reading →
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How Ghost Stories Work
A few nights ago, I made the mistake of rereading Charles Dickens' The Signal-Man in bed. Bad, baaaaad idea. It's long been my favourite ghost story — and the BBC adaptation one of my favourite short slabs of telly — but even knowing every story beat in the tale didn't protect me from that growing unease and dread. Continue reading →
DJ's Nightspot - Gosford
Rock DJ part 1: You don’t build communities
You may or may not know this, but throughout the '90s, I worked as a nightclub DJ. No, it wasn't all duff-duff and techno. My realm was 'rawk' and underground and alternative and black. Beat mixing The Offspring into Joy Division isn't easy, but it's possible! Continue reading →
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How to Become a Smug Online Marketing Genius — Honest!
These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniques the professionals use. Even better - you can pretend you understand them too.
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What Johnny Cash Teaches Us About Blogging
The cover version has always been a popular musical trend, yet covering someone else’s song is not unique to music. Bloggers frequently ‘cover’ another blog post, presenting the same thoughts and conclusions as a way of entering or continuing the online conversation.
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How to Win Arguments Online – A Flamer’s Guide!
A good argument is an artform. The cut and thrust of well-conceived and cleverly constructed points and counter-points can be both uplifting and insightful. An insightful argument can open the mind. As a writer, I love how words communicate very complex ideas and enjoy the mental dexterity of formulating a detailed response in a debate.
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Who am I?

The name's Crossfield. Jonathan Crossfield. Known widely online as Kimota! Social media and content sharp-shooter for Ninefold cloud computing and ruthless word wrangler. Some folk say I rant a lot, but someone's gotta put the rest of you straight! Read more →

Kimota's Blog

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Articles

Over the years, magazine editors have regularly bribed me to hand over words painfully extracted from my skull. Consider these articles a celebration of the tyranny of rigid word counts and immovable deadlines!

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CCO Magazine

Published quarterly by the Content Marketing Institute, Chief Content Officer is available in Australia as a free digital subscription offering the best advice, opinions and case studies on content marketing.

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