October 2016Our social media feeds are increasingly personalised, and this presents a major challenge for anyone hoping to reach the right audience with the right message. Just ask Alice...
August 2016If you’re ever in doubt as to why marketers are often treated with such scepticism and derision, spend a little time in social media after a major celebrity death or tragic news event!
June 2016Editor’s note: Due to a failed attempt to integrate Evernote with an alarm clock, this column accidentally synced with a column from 2026. Normal service will be resumed as soon as someone remembers the account administrator’s password.
April 2016I’m a sucker for a good conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely powerful.
February 2016Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is genuinely making a difference.
December 2015Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Yet, some still exploit meme culture to spread brand messages without understanding what it really means to “go viral.” [#Facepalm]
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.