Articles: Chief Content Officer

Is Your Brand Really Who It Says It Is?

Is Your Brand Really Who It Says It Is?

According to the famous 1993 New Yorker cartoon, “On the internet, nobody knows you’re a dog.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield!

Is it Time to Abolish Social Media?

Is it Time to Abolish Social Media?

The phrase ‘social media’ may be doing more harm than good to the marketing industry. Why? By demanding specialised treatment when we can’t even agree on what it actually means.

Going Potty for Facebook: How a Toilet Paper Brand Won Social

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and the right content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you.

Social Media: Is Your Content All Rhetoric?

Social Media: Is Your Content All Rhetoric?

In social media, the audience pulls the strings. If the audience doesn’t agree with what we have to say or sees an opportunity for mischief, we can quickly lose all control.

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Our social media feeds are increasingly personalised, and this presents a major challenge for anyone hoping to reach the right audience with the right message. Just ask Alice...

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

If you’re ever in doubt as to why marketers are often treated with such scepticism and derision, spend a little time in social media after a major celebrity death or tragic news event!