Articles: Chief Content Officer

Want Engaging Social Media Content? Lessons From a Viral Smash

Want Engaging Social Media Content? Lessons From a Viral Smash

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the rolling U.S. election coverage.

Brands Often Overlook This Superhero of Storytelling

Brands Often Overlook This Superhero of Storytelling

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics.

What’s Accuracy Got to Do With Social Media?

What’s Accuracy Got to Do With Social Media?

Fast facts, quick quotations and statistical snippets are popular social media content drivers. They're easy to produce, attention grabbing and highly sharable. Unfortunately, the first casualty of all this "did-you-know" social media content can be accuracy.

What B2B Brands Need to Know to Succeed on LinkedIn

What B2B Brands Need to Know to Succeed on LinkedIn

"Why so serious?" B2B social media content can be just as creative, individual and trusted as any other content ... particularly on LinkedIn.

Full Disclosure: The Murky World of Influencer Marketing

Full Disclosure: The Murky World of Influencer Marketing

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

Is Your Social Content Picture-Perfect or Merely Taking Stock?

Most content marketing workflows conclude with the innocuous phrase, "Share to social." Yet those three words encapsulate so much more than merely pasting a link into an update. The wrong choice of image can make a terrible first impression. Get the picture?