Articles: Chief Content Officer

What’s Accuracy Got to Do With Social Media?

What’s Accuracy Got to Do With Social Media?

Fast facts, quick quotations and statistical snippets are popular social media content drivers. They're easy to produce, attention grabbing and highly sharable. Unfortunately, the first casualty of all this "did-you-know" social media content can be accuracy.

What B2B Brands Need to Know to Succeed on LinkedIn

What B2B Brands Need to Know to Succeed on LinkedIn

"Why so serious?" B2B social media content can be just as creative, individual and trusted as any other content ... particularly on LinkedIn.

Full Disclosure: The Murky World of Influencer Marketing

Full Disclosure: The Murky World of Influencer Marketing

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

Is Your Social Content Picture-Perfect or Merely Taking Stock?

Most content marketing workflows conclude with the innocuous phrase, "Share to social." Yet those three words encapsulate so much more than merely pasting a link into an update. The wrong choice of image can make a terrible first impression. Get the picture?

Is Your Brand Really Who It Says It Is?

Is Your Brand Really Who It Says It Is?

According to the famous 1993 New Yorker cartoon, “On the internet, nobody knows you’re a dog.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield!

Is it Time to Abolish Social Media?

Is it Time to Abolish Social Media?

The phrase ‘social media’ may be doing more harm than good to the marketing industry. Why? By demanding specialised treatment when we can’t even agree on what it actually means.

Going Potty for Facebook: How a Toilet Paper Brand Won Social

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and the right content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you.