Articles: Chief Content Officer

Going Potty for Facebook: How a Toilet Paper Brand Won Social

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and the right content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you.

Social Media: Is Your Content All Rhetoric?

Social Media: Is Your Content All Rhetoric?

In social media, the audience pulls the strings. If the audience doesn’t agree with what we have to say or sees an opportunity for mischief, we can quickly lose all control.

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Our social media feeds are increasingly personalised, and this presents a major challenge for anyone hoping to reach the right audience with the right message. Just ask Alice...

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

If you’re ever in doubt as to why marketers are often treated with such scepticism and derision, spend a little time in social media after a major celebrity death or tragic news event!

A Day in the Life of a Social Media Marketer (2026 edition)

A Day in the Life of a Social Media Marketer (2026 edition)

Editor’s note: Due to a failed attempt to integrate Evernote with an alarm clock, this column accidentally synced with a column from 2026. Normal service will be resumed as soon as someone remembers the account administrator’s password.

Every Event Should Be Time for Social Media

Every Event Should Be Time for Social Media

I’m a sucker for a good conference, particularly when there’s a vibrant hashtag to keep me entertained. The ability to discuss the presentations with other delegates as they happen is extremely powerful.

Is Your Social Media Content as Popular as You Think?

Is Your Social Media Content as Popular as You Think?

Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is genuinely making a difference.

Is Viral Content Making You Sick?

Is Viral Content Making You Sick?

Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Yet, some still exploit meme culture to spread brand messages without understanding what it really means to “go viral.” [#Facepalm]