Archives for May 2008

How to Win Arguments Online: A Flamer’s Guide!

How to Win Arguments Online: A Flamer’s Guide!

A good argument is an art form. The cut and thrust of well-conceived rhetoric, built around a framework of cleverly constructed points and counter-points, can be both uplifting and insightful. An insightful argument can open the mind to new ideas, motivate greater understanding and resolve, rather … [Read more...]

Linkbait-Gate: Money.co.uk Apologises

Linkbait-Gate: Money.co.uk Apologises

A quick note to point out to readers that money.co.uk has put up a formal apology on their website for promoting fabricated news. Also, the original page containing the offending article has had a full disclaimer added. I mentioned early in the debate, on one of the myriad threads, that no one … [Read more...]

Linkbait-Gate: Examining the Fallout

Linkbait-Gate: Examining the Fallout

After last Friday's post discussing the issue of fabricated linkbait, I thought I had said everything I needed to on the topic. No one was more surprised than me to see the debate rage on and on over the last seven days, with a number of arguments put forward on both sides. It quickly became … [Read more...]

Linkbait at any Cost?

Linkbait at any Cost?

(Update added beneath post) Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you. But what is the "right" article and is it … [Read more...]

Writing the Value Proposition: Part Five – Selling the Line

Writing the Value Proposition: Part Five – Selling the Line

There's no correlation between how good your idea is and how likely your organisation will be to embrace it. Seth Godin Tomorrow's online ideas — today Find a fresher online idea for your business elsewhere and we'll improve it The new Netregistry value proposition was done. We were happy. The … [Read more...]