One of the most common mistakes of the amateur in any creative field is to assume the rules can be broken. Or worse, ignored. Never mind all those hours of study to master written grammar or artistic composition or the structure of a symphony. To them, that’s just too much hard work delaying the realisation of their genius.
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This article appears in the Autumn 2012 issue of Chief Content Officer. Marketers love slapping each other on the back for the good times. But what about when disaster strikes and the social media team find themselves at the centre of an online storm?
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It wouldn’t be right to say that I’ve developed a huge mistrust of SEO, but I am certainly disillusioned with the pedestal on which so many businesses and marketing teams place it at the expense of *cough* real marketing.
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Why is writing no longer considered an art form? When did writing a novel, the study of grammar or the craft of copy writing become separated from the broader creative arts — even literature itself? Because if you were to go into certain bookshops these days, you’d be forgiven for thinking that the creation of all those books was a guilty secret. Continue reading
I grew up with British comics — you may have noticed. So when making changes to my blogs, it becomes irresistible to follow their lead. Welcome to the new Atomik Soapbox, incorporating Copywrite. British comics never died. If a comic suffered from poor sales, changing tastes or even just internal business politics it would merge with another title… Continue reading