Writing the Value Proposition: Part Two – A Point of Difference

Writing the Value Proposition: Part Two – A Point of Difference

Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.

Seth Godin

Writing the Value Proposition: Part One — Customer Perception

Writing the Value Proposition: Part One — Customer Perception

Think Marketing is all long lunches, bigger offices and never having to deal with that complaining bugger who calls up every Wednesday afternoon? I’ve spent eight weeks in copywriting hell. This is my story.

Copy Write Versus Copyright: Definitions and Answers

Copy Write Versus Copyright: Definitions and Answers

Checking my website statistics, I have been amazed recently at the number of visitors who come to the site mistakenly believing it contains discussions on copyright law. Google searches such as “How to copy write a movie” and “The law behind copy write” persuade me that there is some confusion between copyright and copy write. On clicking back through to one of these Google searches I was even more amazed to find a high number of forum posts, web articles and more that talk about “copy write infringement”, “the difference between copywrite and trademarks” and other similarly misguided missives.

Why Should I Buy From You? Part 2 – The Value Proposition

Why Should I Buy From You? Part 2 – The Value Proposition

The battle to convert site visitors into customers is hotting up and many websites will fail by not understanding the issues that affect customer behaviour. In part one of this article, we looked at recent research that demonstrated what factors were most important to site visitors when deciding whether to make a purchase.

Why Should I Buy From You? Part 1 – The Battle for Customers Online

Why Should I Buy From You? Part 1 – The Battle for Customers Online

Online marketing has given businesses large and small all over the world the ability to compete on a level playing field. But although your online store has the potential to reach more potential customers than you could ever dream of, converting them into sales is often overlooked in this constant push for a high Google position and a strong link campaign.