Writing the Value Proposition: Part Two – A Point of Difference

Writing the Value Proposition: Part Two – A Point of Difference

Low price is a great way to sell a commodity. That's not marketing, though. That's efficiency. Seth Godin To fully understand the power of a value proposition, you need to grasp the secret to success in a competitive market. Want to learn the secret? Read on. If you read the first article in … [Read more...]

Writing the Value Proposition: Part One — Customer Perception

Writing the Value Proposition: Part One — Customer Perception

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. Seth Godin Think Marketing is all long lunches, bigger offices and never having to deal with that complaining bugger who calls up every Wednesday … [Read more...]

Copy Write Versus Copyright: Definitions and Answers

Copy Write Versus Copyright: Definitions and Answers

Checking my website statistics, I have been amazed recently at the number of visitors who come to the site mistakenly believing it contains discussions on copyright law. Google searches such as ‘How to copy write a movie’ and ‘The law behind copy write’ persuade me that there is some confusion … [Read more...]

Why Should I Buy From You? Part 2 – The Value Proposition

Why Should I Buy From You? Part 2 – The Value Proposition

The battle to convert site visitors into customers is hotting up and many websites will fail by not understanding the issues that affect customer behaviour. In part one of this article, we looked at recent research that demonstrated what factors were most important to site visitors when deciding … [Read more...]

Why Should I Buy From You? Part 1 – The Battle for Customers Online

Why Should I Buy From You? Part 1 – The Battle for Customers Online

Online marketing has given businesses large and small all over the world the ability to compete on a level playing field. But although your online store has the potential to reach more potential customers than you could ever dream of, converting them into sales is often overlooked in this constant … [Read more...]