Kick Them in the Feels: Why Numbers Need a Human Face!

Kick Them in the Feels: Why Numbers Need a Human Face!

Content marketers often rely on numbers to convey information and motivate consumers: web pages devoted to lengthy tables of technical specifications; white papers packed with charts and graphs; blog articles that reduce complex topics to lists of statistics. And there’s no doubt that such data-rich content can work—to a point. However, numbers aren’t nearly as persuasive, nor as easily understood, as we would like to believe.

Hunting Unicorns: How to Find Expert Writers for your Content

Hunting Unicorns: How to Find Expert Writers for your Content

Finding a good writer who is also an expert on a niche or highly technical industry topic—and who is also available to write for you at an affordable rate—can be like hunting the proverbial unicorn. Yet the very exclusivity of those skills is what makes the hunt worthwhile.

Why 85% of Marketing Statistics are Just Bad Advice

Why 85% of Marketing Statistics are Just Bad Advice

Marketers constantly crunch data to try to determine what works (or doesn’t) and how we can improve or optimise our efforts. Unfortunately, most marketers aren’t data analysts or statisticians. If you want to use maths to answer meaningful questions, you have to know which are the right numbers, how to find them, how to interpret them and which insights to draw.