UPDATE: If you can’t attend the full 3 day conference, a handful of ‘workshop only’ tickets for my Monday session are now available for $395. Book here. The Content Marketing Institute has hosted two hugely successful conferences in the US, and now Content Marketing World has partnered with ADMA to come to Sydney’s Sheraton on the Park hotel […]
Everything points to content marketing exploding in 2013. 95% of businesses claim plans to increase content marketing activities this year. Great, huh? Should keep me very busy (and reasonably well paid) with all the new and eager clients beating on my door, right? But anyone who knows me at all also knows cynicism runs through me like Blackpool through a stick of rock.
Incredibly thick skinned, almost impossible to move, yet extremely dangerous when throwing its weight about, the hippo is a difficult beast to hunt. We’re talking about the HIghest Paid Person’s Opinion. If your business has a hippo culture, how do you get approval for your content marketing strategy?