Adopting Non-Mainstream Social Tools

Adopting Non-Mainstream Social Tools

Forgive me for a moment while I make an incredibly broad and general statement — the sort of simplistic statement I usually complain about when made by other people. But I’m not other people and I need a hook for this article. Don’t worry. If I can’t make it stick, you’re welcome to point out the flaws to me on Twitter, Facebook, or LinkedIn.

Why Stories + Examples > Facts + Statistics

Why Stories + Examples > Facts + Statistics

Why is it my wife will always come home with a lottery ticket in a jackpot week? Statistically speaking, she is more likely to die in the car on the way to the shop than she is to win the $30 million draw.

Why Content Marketing Should Be “Choose Your Own Adventure”

Why Content Marketing Should Be “Choose Your Own Adventure”

In content marketing, it can be tempting to expect customers to follow our preferred and most convenient path of content breadcrumbs to the sale. But while each individual will experience a linear path from their perspective, the question of ‘which’ follows ‘what’ will differ for just about everyone. Anyone else remember those Choose Your Own Adventure […]

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013.

The only stats that matter are your own

The only stats that matter are your own

We love stats. With so much data available to us on every aspect of marketing, we have come to trust stats with a level of awe and power that can sometimes lead us astray. We’re told that numbers never lie. In fact they lie, obfuscate and mislead all the time, by omission at least…