Why Content Marketing Should Be “Choose Your Own Adventure”

Why Content Marketing Should Be “Choose Your Own Adventure”

In content marketing, it can be tempting to expect customers to follow our preferred and most convenient path of content breadcrumbs to the sale. But while each individual will experience a linear path from their perspective, the question of ‘which’ follows ‘what’ will differ for just about everyone. Anyone else remember those Choose Your Own Adventure […]

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013.

The only stats that matter are your own

The only stats that matter are your own

We love stats. With so much data available to us on every aspect of marketing, we have come to trust stats with a level of awe and power that can sometimes lead us astray. We’re told that numbers never lie. In fact they lie, obfuscate and mislead all the time, by omission at least…

Content Marketing World Sydney

Content Marketing World Sydney

UPDATE: If you can’t attend the full 3 day conference, a handful of ‘workshop only’ tickets for my Monday session are now available for $395. Book here. The Content Marketing Institute  has hosted two hugely successful conferences in the US, and now  Content Marketing World has partnered with ADMA to come to Sydney’s Sheraton on the Park hotel […]

Content Marketing: Too Much of a Good Thing?

Content Marketing: Too Much of a Good Thing?

Everything points to content marketing exploding in 2013. 95% of businesses claim plans to increase content marketing activities this year. Great, huh? Should keep me very busy (and reasonably well paid) with all the new and eager clients beating on my door, right? But anyone who knows me at all also knows cynicism runs through me like Blackpool through a stick of rock.