Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths?

Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths?

Content marketing is full of ghostwriters, producing professionally written content under someone else’s byline. However, I’ve encountered a lot of confusion over how ghostwriting should work and where lines should be drawn or credit given.

Ad Blocker Wars: Is Your Content on the Right Side?

Ad Blocker Wars: Is Your Content on the Right Side?

Crikey, marketers and publishers can be slow on the uptake sometimes. Advertising revenue has been declining for decades, leading many to predict the long and painful death of traditional media business models. Add to this the rapid increase of ‘banner blindness’—as skeptical website visitors filter out display advertising by either ignoring it or using an ad blocker—and publishers have found themselves at war with their own readerships.

Media vs Message: Could Your Content Win a Presidential Debate?

Media vs Message: Could Your Content Win a Presidential Debate?

Think being a content marketer is tough? Try convincing an entire nation! Anyone fighting to gain or retain the White House needs to know a thing or two about getting a message across in the most persuasive way possible. And with a relentless news cycle in print, television and radio, plus the newer channels of social, email, apps and more, the choice of media can have a massive impact on that message.

Hunting Unicorns: How to Find Expert Writers for your Content

Hunting Unicorns: How to Find Expert Writers for your Content

Finding a good writer who is also an expert on a niche or highly technical industry topic—and who is also available to write for you at an affordable rate—can be like hunting the proverbial unicorn. Yet the very exclusivity of those skills is what makes the hunt worthwhile.

Why 85% of Marketing Statistics are Just Bad Advice

Why 85% of Marketing Statistics are Just Bad Advice

Marketers constantly crunch data to try to determine what works (or doesn’t) and how we can improve or optimise our efforts. Unfortunately, most marketers aren’t data analysts or statisticians. If you want to use maths to answer meaningful questions, you have to know which are the right numbers, how to find them, how to interpret them and which insights to draw.