Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013. What japes! Especially as I live in Sydney. This means my alarm clock will go off at … [Read more...]

Please don’t call me a thought leader

Please don’t call me a thought leader

There are certain words and phrases I find myself using every day that I wish I didn't have to. 'Thought leadership' is one. 'Community' is another. Even 'social media' sticks in my throat it has become so overladen with misinterpretation, expectation and confusion. But use them I do as they are … [Read more...]

Social media: Movement & counter-movement

Social media: Movement & counter-movement

I've always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn't necessarily the norm. My brother - and I'm sure he won't mind me saying this - was always far more likely to be led into trouble when we were kids. He … [Read more...]

R U OK? I’m not!

R U OK? I’m not!

I apologise in advance for the length of this post, as there is a lot I want to say. What I don't apologise for is my frustration and disappointment. I'm not OK and we need to talk about why. Last Thursday, the R U OK campaign was launched, designed to raise awareness of mental health issues - … [Read more...]

Social media at war: Strategy vs tactics

Social media at war: Strategy vs tactics

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Sun Tzu - The Art of War Last night's Digital Citizens event in Sydney certainly ignited a lot of discussion about what constitutes 'strategy' and whether the word should be … [Read more...]