Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013.

Please don’t call me a thought leader

Please don’t call me a thought leader

There are certain words and phrases I find myself using every day that I wish I didn’t have to. ‘Thought leadership’ is one. ‘Community’ is another. Even ‘social media’ sticks in my throat it has become so overladen with misinterpretation, expectation and confusion.

Social media: Movement & counter-movement

Social media: Movement & counter-movement

I’ve always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn’t necessarily the norm. My brother – and I’m sure he won’t mind me saying this – was always far more likely to be led into trouble when we were kids.