My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013.
Do your social media KPIs include Twitter followers, Facebook “likes” and LinkedIn connections? If so, you’re not alone. But having plenty of followers isn’t enough. Where and how you lead them are far more important.
Last Friday, I spoke at the ADMA Forum 2012 conference in Sydney. It was a fantastic two days with some incredible speakers — particularly Beverly Jackson from The Grammys and Bob Page from eBay. And in among the sideshows there was me, elucidating on how to use content marketing to keep an audience coming back for more.
There are certain words and phrases I find myself using every day that I wish I didn’t have to. ‘Thought leadership’ is one. ‘Community’ is another. Even ‘social media’ sticks in my throat it has become so overladen with misinterpretation, expectation and confusion.
This article appears in the Autumn 2012 issue of Chief Content Officer. Marketers love slapping each other on the back for the good times. But what about when disaster strikes and the social media team find themselves at the centre of an online storm?