Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013. What japes! Especially as I live in Sydney. This means my alarm clock will go off at … [Read more...]

Rock DJ part 3: The show must always go on

Rock DJ part 3: The show must always go on

Strobe lights and headaches don't mix. Stomach bugs and beer don't mix. But taking the night off and still receiving a pay packet don't mix either. I don't think I ever missed a night in all the years I DJed both in the UK and Australia. At certain periods I was DJing up to three nights a week … [Read more...]

Rock DJ part 2: Free is better than a cover charge

Rock DJ part 2: Free is better than a cover charge

When we first started running The Pit out of DJs Nightspot in Gosford, it was free entry. Thursday nights had always been notoriously quiet in Gosford - crikey, even most weekends resembled a ghost town - so there were no high expectations and we were on a trial. The club was packed. That first … [Read more...]

Rock DJ part 1: You don’t build communities

Rock DJ part 1: You don’t build communities

You may or may not know this, but throughout the '90s, I worked as a nightclub DJ. No, it wasn't all duff-duff and techno. My realm was 'rawk' and underground and alternative and black and studded leather. Beat mixing The Offspring into Joy Division isn't easy, but it's possible! I lived for the … [Read more...]