Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

Webinar: Ten Content Marketing Tips From the Nightclub Dancefloor

My recent presentation at Content Marketing World Sydney seems to have been popular enough for the Content Marketing Institute to ask for an encore performance as a free webinar for US marketers on May 8, 2013.

Everything I know about marketing I learned inside a nightclub

Everything I know about marketing I learned inside a nightclub

Last Friday, I spoke at the ADMA Forum 2012 conference in Sydney. It was a fantastic two days with some incredible speakers — particularly Beverly Jackson from The Grammys and Bob Page from eBay. And in among the sideshows there was me, elucidating on how to use content marketing to keep an audience coming back for more.

Rock DJ part 3: The show must always go on

Rock DJ part 3: The show must always go on

Strobe lights and headaches don’t mix. Stomach bugs and beer don’t mix. But taking the night off and still receiving a pay packet don’t mix either. I don’t think I ever missed a night in all the years I DJed both in the UK and Australia. At certain periods I was DJing up to three nights a week and holding down a full time job, so there was very little time to be sick.

Rock DJ part 2: Free is better than a cover charge

Rock DJ part 2: Free is better than a cover charge

When we first started running The Pit out of DJs Nightspot in Gosford, it was free entry. Thursday nights had always been notoriously quiet in Gosford – crikey, even most weekends resembled a ghost town – so there were no high expectations and we were on a trial. The club was packed.

Rock DJ part 1: You don’t build communities

Rock DJ part 1: You don’t build communities

You may or may not know this, but throughout the ’90s, I worked as a nightclub DJ. No, it wasn’t all duff-duff and techno. My realm was ‘rawk’ and underground and alternative and black. Beat mixing The Offspring into Joy Division isn’t easy, but it’s possible!