Recently in Copywriting Category

Inspiration has been represented by the light bulb for decades. Why a light bulb? It's a pretty abstract way to describe an idea. Do we really switch on ideas? Do our imaginations stumble around in the dark until that 'eureka' moment when our brains flick a switch?

I've known for sometime that sometimes the more constrained you are, the more creative you are forced to become. In writing, this can only be a good thing. Give me a deadline, give me a strict set of guidelines, give me an inflexible word count and together they will force my creative thoughts into places they otherwise wouldn't go.

Checking my website statistics, I have been amazed recently at the number of visitors who come to the site mistakenly believing it contains discussions on copyright law.

Google searches such as ‘How to copy write a movie’ and ‘The law behind copy write’ persuade me that there is some confusion between copyright and copy write. On clicking back through to one of these Google searches I was even more amazed to find a high number of forum posts, web articles and more that talk about ‘copy write infringement’, ‘the difference between copywrite and trademarks’ and other similarly misguided missives.

I love writing, always have. But there are days when the mental process of forcing words onto the illuminated screen in front of me causes my forehead to bleed from the pressure as my brain begins to liquefy into puddles inside my skull cavity.

My day job as an Online Editor / Marketing for NetRegistry in Sydney involves writing any copy requested by our customers. I can be spruiking business software in the morning, selling the virtues of aged care by lunchtime and spending the afternoon injecting passion into copy on Latin dancing.  

Today is one of those days where the part of my brain that wanted to be a professional writer seems to be lying in the foetal position as it is repeatedly kicked by my boredom threshold. Today, the juices aren’t so much flowing, as congealing in a sticky mass at the base of my cerebral cortex.

Ah, the list - bloggers friend, SEO easy street. Whether you love them or hate them, lists will remain the cornerstone of blogposts and online articles by providing the quickest and easiest way to get readers. There are many reasons...