Is your company blog doomed to failure? The web is littered with the graveyards of failed corporate blogs that faded after a handful of poorly received posts. Others limp along as part of an approved marketing campaign, chewing resources but never quite returning the glowing response originally promised.
Sex, religion and politics. Yup, today’s blog post has it all. A free-for-all grab-bag smorgasbord of controversy. So why would I risk poking the three most sensitive topics with my razor sharp intellect and ‘I am right’ opinions? Well, apart from the fact that I am right — see above — the real theme of today’s post is controversy. Is it worth using controversy to create buzz? Can it backfire? I explore those ideas through the filter of the traditional triumvirate of controversy.