Quote/Unquote: Three Reasons to Check Your Sources

Quote/Unquote: Three Reasons to Check Your Sources

The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to … [Read more...]

Why Stories + Examples > Facts + Statistics

Why Stories + Examples > Facts + Statistics

Why is it my wife will always come home with a lottery ticket in a jackpot week? Statistically speaking, she is more likely to die in the car on the way to the shop than she is to win the $30 million draw. She knows this. I tell her often enough. Our brain knows the odds are stacked so far … [Read more...]

Giving time to creativity

Giving time to creativity

Why do non-writers think writing is quick? The words "That should only take you five minutes," drive me batty with the sheer lack of appreciation they show for what needs to happen before a single letter touches paper. Depending on the brief, a single line can take an hour or a week. Not a full … [Read more...]

Please don’t call me a thought leader

Please don’t call me a thought leader

There are certain words and phrases I find myself using every day that I wish I didn't have to. 'Thought leadership' is one. 'Community' is another. Even 'social media' sticks in my throat it has become so overladen with misinterpretation, expectation and confusion. But use them I do as they are … [Read more...]

Why keeping it simple is harder than you think

Why keeping it simple is harder than you think

One of the most common mistakes of the amateur in any creative field is to assume the rules can be broken. Or worse, ignored. Never mind all those hours of study mastering written grammar or artistic composition or the structure of a symphony. To them, that's just too much hard work delaying their … [Read more...]