Quote/Unquote: Three Reasons to Check Your Sources

Quote/Unquote: Three Reasons to Check Your Sources

The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to your content, an inaccurate or dodgy quote can just as easily undermine it.

Why Stories + Examples > Facts + Statistics

Why Stories + Examples > Facts + Statistics

Why is it my wife will always come home with a lottery ticket in a jackpot week? Statistically speaking, she is more likely to die in the car on the way to the shop than she is to win the $30 million draw.

Giving time to creativity

Giving time to creativity

Why do non-writers think writing is quick? “That should only take you five minutes” are words that drive me batty with the sheer lack of appreciation it shows for what needs to happen before a single word touches paper.