Do your social media KPIs include Twitter followers, Facebook “likes” and LinkedIn connections? If so, you’re not alone. But having plenty of followers isn’t enough. Where and how you lead them are far more important.
Last Friday, I spoke at the ADMA Forum 2012 conference in Sydney. It was a fantastic two days with some incredible speakers — particularly Beverly Jackson from The Grammys and Bob Page from eBay. And in among the sideshows there was me, elucidating on how to use content marketing to keep an audience coming back for more.
I’ve always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn’t necessarily the norm. My brother – and I’m sure he won’t mind me saying this – was always far more likely to be led into trouble when we were kids.
I apologise in advance for the length of this post, as there is a lot I want to say. What I don’t apologise for is my frustration and disappointment. I’m not OK and we need to talk about why. Last Thursday, Reachout Australia launched the R U OK campaign, designed to raise awareness of mental health issues – particularly depression and the risk of suicide.
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Sun Tzu – The Art of War.
Last night’s Digital Citizens event certainly ignited a lot of discussion about what constitutes ‘strategy’.