It Ain’t What You Say, It’s the Way That You Say It

It Ain’t What You Say, It’s the Way That You Say It

If there is one argument I love to have, it’s debating the concept of professional language. Too often, it describes flawed attempts to emulate an academic thesis or a Victorian bank manager. You know the sort of stuff—a white paper, official email or corporate website where the language is so … [Read more...]

Quote/Unquote: Three Reasons to Check Your Sources

Quote/Unquote: Three Reasons to Check Your Sources

The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to … [Read more...]

Social media: Movement & counter-movement

Social media: Movement & counter-movement

I've always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn't necessarily the norm. My brother - and I'm sure he won't mind me saying this - was always far more likely to be led into trouble when we were kids. He … [Read more...]

R U OK? I’m not!

R U OK? I’m not!

I apologise in advance for the length of this post, as there is a lot I want to say. What I don't apologise for is my frustration and disappointment. I'm not OK and we need to talk about why. Last Thursday, the R U OK campaign was launched, designed to raise awareness of mental health issues - … [Read more...]

Social media at war: Strategy vs tactics

Social media at war: Strategy vs tactics

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Sun Tzu - The Art of War Last night's Digital Citizens event in Sydney certainly ignited a lot of discussion about what constitutes 'strategy' and whether the word should be … [Read more...]