It Ain’t What You Say, It’s the Way That You Say It

It Ain’t What You Say, It’s the Way That You Say It

If there is one argument I love to have, it’s debating the concept of professional language. Too often, it describes flawed attempts to emulate an academic thesis or a Victorian bank manager. You know the sort of stuff—a white paper, official email or corporate website where the language is so dense, formal and archaic that your brain melts from the sheer dullness of it all.

Quote/Unquote: Three Reasons to Check Your Sources

Quote/Unquote: Three Reasons to Check Your Sources

The internet loves quotations. Social media definitely loves quotations. These days, it seems all you have to do to achieve viral gold is slap an inspirational quote onto a sunset and then spam it to every network. But while the right quote, correctly attributed, can lend authority and gravitas to your content, an inaccurate or dodgy quote can just as easily undermine it.

Social media: Movement & counter-movement

Social media: Movement & counter-movement

I’ve always been pretty strong-willed when it comes to speaking my mind and have never been much of a pack-follower. But I know my behaviour isn’t necessarily the norm. My brother – and I’m sure he won’t mind me saying this – was always far more likely to be led into trouble when we were kids.