Stop SEO wagging your dog of a website

Stop SEO wagging your dog of a website

It wouldn’t be right to say that I’ve developed a huge mistrust of SEO, but I am certainly disillusioned with the pedestal on which so many businesses and marketing teams place it at the expense of *cough* real marketing.

Narrowing the search for the narrow minded

Narrowing the search for the narrow minded

Google logo consisting of religious symbolsThe internet has often been described as a tool for freedom by making information and knowledge available to all, unhampered by borders – unless you live in China of course. And search engines are at the heart of that quest for knowledge – providing the answers to our enquiries with as broad a cross-section of knowledge as possible.

Linkbait-Gate: Money.co.uk Apologises

Linkbait-Gate: Money.co.uk Apologises

A quick note to point out to readers that money.co.uk has put up a formal apology on their website for promoting fabricated news. lso, the original page containing the offending article has had a full disclaimer added.

Linkbait-Gate: Examining the Fallout

Linkbait-Gate: Examining the Fallout

After last Friday’s post discussing the issue of fabricated linkbait, I thought I had said everything I needed to on the topic. No one was more surprised than me to see the debate rage on and on over the last seven days, with a number of arguments put forward on both sides. It quickly became apparent that for many, the problem wasn’t merely the fabrication of news for linkbait, but the large number of SEM professionals that applauded the development.

Linkbait at any Cost?

Linkbait at any Cost?

Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you.