Stop SEO wagging your dog of a website

Stop SEO wagging your dog of a website

It wouldn't be right to say I'm anti-SEO, but I am certainly disillusioned with the pedestal on which so many businesses and marketing teams place it at the expense of *cough* real marketing. SEO is important, no question. Good web content should always be produced with an eye to how it will be … [Read more...]

Narrowing the search for the narrow minded

Narrowing the search for the narrow minded

The internet has often been described as a tool for freedom by making information and knowledge available to all, unhampered by borders - unless you live in China of course. And search engines are at the heart of that quest for knowledge - providing the answers to our enquiries with as broad a … [Read more...]

Linkbait-Gate: Money.co.uk Apologises

Linkbait-Gate: Money.co.uk Apologises

A quick note to point out to readers that money.co.uk has put up a formal apology on their website for promoting fabricated news. Also, the original page containing the offending article has had a full disclaimer added. I mentioned early in the debate, on one of the myriad threads, that no one … [Read more...]

Linkbait-Gate: Examining the Fallout

Linkbait-Gate: Examining the Fallout

After last Friday's post discussing the issue of fabricated linkbait, I thought I had said everything I needed to on the topic. No one was more surprised than me to see the debate rage on and on over the last seven days, with a number of arguments put forward on both sides. It quickly became … [Read more...]

Linkbait at any Cost?

Linkbait at any Cost?

(Update added beneath post) Good linkbait is the holy grail of online marketing. The right post or web article can spread through social media sites, or sometimes mainstream news sites, to point potentially hundreds of valuable links back to you. But what is the "right" article and is it … [Read more...]