Standing at the hyperlink crossroads

Standing at the hyperlink crossroads

Linked armsNow here’s a rant I never thought I’d need to make! Who would think we would end up with a debate on the wisdom of using embedded hyperlinks in copy? Nicholas Carr unleashed a blog post last week positing that the wisdom of embedding hyperlinks within copy should be re-examined.

Not another cliched Gutenberg blog post!

Not another cliched Gutenberg blog post!

Printing PressIt’s become way too common to compare the impact of the internet with the arrival of Johannes Gutenberg’s printing press all the way back in 1440. Bloggers and conference speakers continue to argue that the web changes everything we know about marketing and business in much the same way that Gutenberg’s ink-stained wooden contraption supposedly changed what it was to be a writer or publisher.

Augmented Reality: Minority Report isn’t going to happen!

Augmented Reality: Minority Report isn’t going to happen!

Minority ReportProbably the most overused cliche in digital marketing today is referencing Minority Report when discussing augmented reality (AR). AR is on many marketing prediction lists for 2010 as the proliferation of 3G smartphones and the convergence of GPS, cameras and applications means location-specific informatin can appear on your phone.