Standing at the hyperlink crossroads

Standing at the hyperlink crossroads

Now here's a rant I never thought I'd need to make! Who would think we would end up with a debate on the wisdom of using embedded hyperlinks in copy? Nicholas Carr unleashed a blog post last week positing that the wisdom of embedding hyperlinks within copy should be re-examined in light of … [Read more...]

Not another cliched Gutenberg blog post!

Not another cliched Gutenberg blog post!

It's become way too common to compare the impact of the internet with the arrival of Johannes Gutenberg's printing press all the way back in 1440. Bloggers and conference speakers continue to argue that the web changes everything we know about marketing and business in much the same way that … [Read more...]

Augmented Reality: Minority Report isn’t going to happen!

Augmented Reality: Minority Report isn’t going to happen!

Probably the most overused cliche in digital marketing today is referencing Minority Report when discussing augmented reality (AR). AR is on many marketing prediction lists for 2010 as the proliferation of 3G smartphones and the convergence of GPS, cameras and applications means location-specific … [Read more...]

An open letter to Senator Stephen Conroy from a concerned parent!

An open letter to Senator Stephen Conroy from a concerned parent!

Thank you Stephen Conroy! Thank you so much for keeping my family safe. By announcing that your new internet filter is a measure "to improve the safety of the internet for families", I feel reassured that you only have my, and my daughter's, best interests at heart. But, I just have one question … [Read more...]

Social Media: Threadless fall victim to their own success

Social Media: Threadless fall victim to their own success

Yes, your social media campaign can be TOO successful. Ask anyone who's suffered "the Digg effect" - when popularity on Digg grows so fast and large that traffic crashes the server - and the risk is clear. Threadless have suffered their own success a couple of times. Their Spring sale in March … [Read more...]