The death of the digital watch and other fables

The death of the digital watch and other fables

This article appears in the June 2010 edition of Nett Magazine. Remember the digital watch? Back in the 1980s, I was obsessed with getting one for my birthday. They were sci-fi, they were cool, they could do things other watches couldn’t. If Dad was wearing a traditional watch with a big hand and a little […]

Standing at the hyperlink crossroads

Standing at the hyperlink crossroads

Linked armsNow here’s a rant I never thought I’d need to make! Who would think we would end up with a debate on the wisdom of using embedded hyperlinks in copy? Nicholas Carr unleashed a blog post last week positing that the wisdom of embedding hyperlinks within copy should be re-examined.

Not another cliched Gutenberg blog post!

Not another cliched Gutenberg blog post!

Printing PressIt’s become way too common to compare the impact of the internet with the arrival of Johannes Gutenberg’s printing press all the way back in 1440. Bloggers and conference speakers continue to argue that the web changes everything we know about marketing and business in much the same way that Gutenberg’s ink-stained wooden contraption supposedly changed what it was to be a writer or publisher.

Augmented Reality: Minority Report isn’t going to happen!

Augmented Reality: Minority Report isn’t going to happen!

Minority ReportProbably the most overused cliche in digital marketing today is referencing Minority Report when discussing augmented reality (AR). AR is on many marketing prediction lists for 2010 as the proliferation of 3G smartphones and the convergence of GPS, cameras and applications means location-specific informatin can appear on your phone.

An open letter to Senator Stephen Conroy from a concerned parent!

An open letter to Senator Stephen Conroy from a concerned parent!

Thank you Stephen Conroy! Thank you so much for keeping my family safe. By announcing that your new internet filter is a measure “to improve the safety of the internet for families”, I feel reassured that you only have my, and my daughter’s, best interests at heart. I just have a comment — I didn’t know the internet wasn’t safe!