Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths?

Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths?

Content marketing is full of ghostwriters, producing professionally written content under someone else’s byline. However, I’ve encountered a lot of confusion over how ghostwriting should work and where lines should be drawn or credit given.

It Ain’t What You Say, It’s the Way That You Say It

It Ain’t What You Say, It’s the Way That You Say It

If there is one argument I love to have, it’s debating the concept of professional language. Too often, it describes flawed attempts to emulate an academic thesis or a Victorian bank manager. You know the sort of stuff—a white paper, official email or corporate website where the language is so dense, formal and archaic that your brain melts from the sheer dullness of it all.

Declaring war on ‘solutions’

Declaring war on ‘solutions’

If there is one word I would expunge from the English language tomorrow, it would be ‘solution’. Give me dictatorial power and by sundown all dictionaries would have the single page ripped out. All electronic documents would be subject to enforced ‘find/replace’. Google would automatically de-index any offending webpage.