Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths?

Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths?

Content marketing is full of ghostwriters, producing professionally written content under someone else’s byline. I’ve done plenty of ghostwriting assignments over the years, penning magazine columns and blog posts for CEOs and other professionals. Ghostwriting is simply a fact of life for many … [Read more...]

It Ain’t What You Say, It’s the Way That You Say It

It Ain’t What You Say, It’s the Way That You Say It

If there is one argument I love to have, it’s debating the concept of professional language. Too often, it describes flawed attempts to emulate an academic thesis or a Victorian bank manager. You know the sort of stuff—a white paper, official email or corporate website where the language is so … [Read more...]

Declaring war on ‘solutions’

Declaring war on ‘solutions’

If there is one word I would expunge from the English language tomorrow, it would be 'solution'. Give me dictatorial power and by sundown all dictionaries would have the single page ripped out. All electronic documents would be subject to enforced 'find/replace'. Google would automatically de-index … [Read more...]

Light bulb moments – finding inspiration

Light bulb moments – finding inspiration

Inspiration has been represented by the light bulb for decades. Why a light bulb? It's a pretty abstract way to describe an idea. Do we really switch on ideas? Do our imaginations stumble around in the dark until that 'eureka' moment when our brains flick a switch? Although an idea may sometimes … [Read more...]