If there is one word I would expunge from the English language tomorrow, it would be ‘solution’. Give me dictatorial power and by sundown all dictionaries would have the single page ripped out. All electronic documents would be subject to enforced ‘find/replace’. Google would automatically de-index any offending webpage.
Inspiration has been represented by the light bulb for decades. Why a light bulb? It’s a pretty abstract way to describe an idea. Do we really switch on ideas? Do our imaginations stumble around in the dark until that ‘eureka’ moment when our brains flick a switch?
Writing effective website copy is a hugely misunderstood occupation. When looking to reduce costs on a project, one of the first expenses to be cut – if it was even considered in the first place – is often the copywriter. After all, if you run a business, you should know how to string a sentence together, right?