Ad Blocker Wars: Is Your Content on the Right Side?

Ad Blocker Wars: Is Your Content on the Right Side?

Crikey, marketers and publishers can be slow on the uptake sometimes. Advertising revenue has been declining for decades, leading many to predict the long and painful death of traditional media business models. Add to this the rapid increase of 'banner blindness'—as skeptical website visitors filter … [Read more...]

Media vs Message: Could Your Content Win a Presidential Debate?

Media vs Message: Could Your Content Win a Presidential Debate?

Think being a content marketer is tough? Try convincing an entire nation! Anyone fighting to gain or retain the White House needs to know a thing or two about getting a message across in the most persuasive way possible. And with a relentless news cycle in print, television and radio, plus the newer … [Read more...]

Kick Them in the Feels: Why Numbers Need a Human Face!

Kick Them in the Feels: Why Numbers Need a Human Face!

Content marketers often rely on numbers to convey information and motivate consumers: web pages devoted to lengthy tables of technical specifications; white papers packed with charts and graphs; blog articles that reduce complex topics to lists of statistics. And there's no doubt that such data-rich … [Read more...]

Hunting Unicorns: How to Find Expert Writers for your Content

Hunting Unicorns: How to Find Expert Writers for your Content

It’s a common challenge for many content marketers: You need writers capable of delivering highly readable content for your blogs, ebooks, and more; however, your writers also need expertise in your topic area if their content is to have the necessary insight, heft and authority your audience … [Read more...]

Why 85% of Marketing Statistics are Just Bad Advice

Why 85% of Marketing Statistics are Just Bad Advice

Marketers constantly crunch data to try to determine what works (or doesn’t) and how we can improve or optimise our efforts. Unfortunately, most marketers aren’t data analysts or statisticians. If you want to use maths to answer meaningful questions, you have to know which are the right numbers, how … [Read more...]