Leaving the safe path

Leaving the safe path

I quit my job. This post is my attempt to explain why. Maybe you’ll understand, maybe you won’t. Too often, we tell ourselves or are told by others to take the safe path. But the safe path rarely takes us where we want to go.

“Can I interest you in my soul, madam?”

“Can I interest you in my soul, madam?”

I’ve done many, many different jobs in my twenty-odd years of working life — from the fun (working in night clubs) to the disgusting (drawing lots to see who would unpack the hamper from the old folks home in an industrial laundry). But by far the worst job I have ever done was back in 1996 when I spent 3 horrible months as a door-to-door salesman.

Netregistry at CeBIT: Nurses, marketing and controversy

Netregistry at CeBIT: Nurses, marketing and controversy

Netregistry at CeBITIf one thing is true about marketing, it’s that it can be unpredictable. One truism that was drummed into us in the various social media panels at CeBIT 2009 is that you can’t plan to go viral, you can’t predict a hit and you can’t control human behaviour. Makes my job as a marketer more interesting!