Leaving the safe path

Leaving the safe path

I quit my job. This post is my attempt to explain why. Maybe you'll understand, maybe you won't. Too often, we tell ourselves or are told by others to take the safe path. There is enough risk in our lives already without willingly adding more. But the safe path rarely takes us where we want to … [Read more...]

“Can I interest you in my soul, madam?”

“Can I interest you in my soul, madam?”

I've done many, many different jobs in my twenty-odd years of working life - from the fun (working in night clubs) to the disgusting (drawing lots to see who would unpack the hamper from the old folks home in an industrial laundry). But by far the worst job I have ever done was back in the summer of … [Read more...]

Netregistry at CeBIT: Nurses, marketing and controversy

Netregistry at CeBIT: Nurses, marketing and controversy

If one thing is true about marketing, it's that it can be unpredictable. One truism that was drummed into us in the various social media panels at CeBIT 2009 is that you can't plan to go viral, you can't predict a hit and you can't control human behaviour. Makes my job as a marketer more … [Read more...]

Luck versus Effort

Luck versus Effort

Many amateur writers, in fact many amateurs in any field, believe in luck and the power of unfair advantage. People continually talk about 'who you know' and 'being in the right place at the right time' to explain why someone else's movie script or business idea or job application is successful over … [Read more...]

Writing the Value Proposition: Part Five – Selling the Line

Writing the Value Proposition: Part Five – Selling the Line

There's no correlation between how good your idea is and how likely your organisation will be to embrace it. Seth Godin Tomorrow's online ideas — today Find a fresher online idea for your business elsewhere and we'll improve it The new Netregistry value proposition was done. We were happy. The … [Read more...]