I quit my job. This post is my attempt to explain why. Maybe you’ll understand, maybe you won’t. Too often, we tell ourselves or are told by others to take the safe path. But the safe path rarely takes us where we want to go.
I’ve done many, many different jobs in my twenty-odd years of working life — from the fun (working in night clubs) to the disgusting (drawing lots to see who would unpack the hamper from the old folks home in an industrial laundry). But by far the worst job I have ever done was back in 1996 when I spent 3 horrible months as a door-to-door salesman.
If one thing is true about marketing, it’s that it can be unpredictable. One truism that was drummed into us in the various social media panels at CeBIT 2009 is that you can’t plan to go viral, you can’t predict a hit and you can’t control human behaviour. Makes my job as a marketer more interesting!
Last weekend, Shelley and I disappeared up to the Hunter Valley, using a getaway voucher my friends at Netregistry and Nett Magazine gave us for our wedding. Never have we both needed a weekend away more.
Wow – incredibly gobsmacked. This week, the finalists were announced for the Lizzies — more correctly known as the 7th annual IT Journalism Awards, recognising excellence in IT media and journalism. It is rather humbling to discover that, unbeknownst to me, I was nominated by an editor that obviously thought I didn’t give him too many headaches.