This article appears in Nett Magazine: February 2011.
The best website design is worthless if the words don’t add up to much. It doesn’t need to be a work of literary genius to get results.
This article appears in the November 2010 edition of Nett Magazine.Don’t feel threatened by talk of the internet revolution changing everything you used to take for granted. The more things change, the more they stay the same. Excuse me for bringing up a tired old cliché, but I’m going to compare the arrival of the internet with Johannes Gutenberg’s invention of the printing press in 1440.
This article appears in the October 2010 edition of Nett Magazine.
Most of us receive a staggering amount of email every day: work, play, solicited marketing and outright spam. How do you get your newsletter campaign past the strongest email filter of all — the reader.
This article appears in the September 2010 edition of Nett Magazine.
As the biggest shopping period of the year approaches, e-commerce is set to break sales records yet again. To get in on the action, your online store should do more than replicate a traditional shopping experience. Is your website ready?
Content marketer, consultant, magazine columnist, event speaker, workshop trainer, jobbing copywriter, angry blogger, pop culture geek and aspiring novelist. Blue Mountains, Australia.