The write stuff

The write stuff

This article appears in Nett Magazine: February 2011.

The best website design is worthless if the words don’t add up to much. It doesn’t need to be a work of literary genius to get results.

Finding Wherever

Finding Wherever

This article appears in the January 2011 edition of Nett Magazine.
Not sure if your business needs search engine marketing? You will soon realise you can’t do without it.

Viva la revolucion?

Viva la revolucion?

This article appears in the November 2010 edition of Nett Magazine.Don’t feel threatened by talk of the internet revolution changing everything you used to take for granted. The more things change, the more they stay the same. Excuse me for bringing up a tired old cliché, but I’m going to compare the arrival of the internet with Johannes Gutenberg’s invention of the printing press in 1440.

Beating the hardest email filter – you!

Beating the hardest email filter – you!

This article appears in the October 2010 edition of Nett Magazine.
Most of us receive a staggering amount of email every day: work, play, solicited marketing and outright spam. How do you get your newsletter campaign past the strongest email filter of all — the reader.

The best shop assistant is digital

The best shop assistant is digital

This article appears in the September 2010 edition of Nett Magazine.
As the biggest shopping period of the year approaches, e-commerce is set to break sales records yet again. To get in on the action, your online store should do more than replicate a traditional shopping experience. Is your website ready?