UPDATE: If you can’t attend the full 3 day conference, a handful of ‘workshop only’ tickets for my Monday session are now available for $395. Book here.
The Content Marketing Institute has hosted two hugely successful conferences in the US, and now Content Marketing World has partnered with ADMA to come to Sydney’s Sheraton on the Park hotel this March. The full line-up includes top industry speakers like Jay Baer, Joe Pulizzi and Todd Wheatland.
I’ve been involved with the CMI online and in print for a couple of years, writing a column for CCO Magazine, so I’m looking forward to finally work with the team in the same room for a change. I’m facilitating a three-hour workshop on Day 1 and speaking on Day 3. ‘
As always, I’m looking to shake up things up, challenging many of the common beliefs that, in my opinion, continue to set up social media strategies to fail. I’m nothing if not opinionated.
Agreement is optional. Discussion is mandatory.
More details below. And if you register with Promo Code SYDSPEAK, you’ll save $200 on each ticket. Plus, bookings of four or more are eligible for a 10% discount.
Workshop: Social Media Activation through Compelling Content
4th March, 2013: 1:00pm – 4:30pm
For the most part, social media doesn’t work for brands without a clear content strategy. In this session, you’ll learn how to set up and integrate your social media channels for success, by focusing on quality storytelling.
In this social media workshop, attendees will be encouraged to look past the hype to instead view social networks as behaviours, not technologies. This is not about best practice for launching a Facebook page or the correct use of Twitter hashtags. There’s plenty of information already out there to cover such technical or functional details.
Instead, attendees will:
- Discuss how to assess which social networks are right for your business
- Learn how to find and attract the right followers, connections, likes
- See how to integrate social media into broader content strategies
- Plan how to weave social media throughout your business
- Explore what to do when your brand comes under attack in social media
Speaker: 10 Tips to Build an Audience With Content Marketing – Lessons from the Nightclub Dance Floor
6th March, 2013: 10:45am – 11:30am
Good marketing can attract a large audience of eager followers. Great marketing turns a percentage into leads. The best marketing keeps everyone coming back for more. In this lively session, Jonathan Crossfield shares lessons from ten years as a nightclub DJ. Learn to look differently at social media, ROI, SEO and content marketing, with tips to get more of your customers from the dance floor to the bar.
I’ll be there across the three days (and evenings) so please come and say hi.