Talk about long overdue! Welcome to a new look, a new focus and hopefully fewer problems.
Hopefully.
Alternatively, in launching this live, I could have completely ruined everything. Never let me near your website code - I know just enough to be dangerous...
The CopyWrite blog was originally created purely as an experiment, nothing more. Back when I joined Netregistry in 2007 as their copywriter and marketing communications tzar, I was placed on a steep learning curve. Therefore, the blog was created purely as a practical tool to help me understand the concepts of SEO, online marketing and content marketing by doing rather than merely reading. The only way to become an authority is to get down and dirty in the trenches and that's exactly what I did. It also allowed me to keep my writing muscles supple and honed, allowing me to experiment with a wide range of content styles while thinking aloud.
The success the blog has achieved in the last two years has continually surprised me, but as it was only ever an exercise, it lacked a focus. It tried to keep feet in two different camps; writing and marketing. Unsurprisingly, some readers subscribe for the marketing posts but unsubscribe if there's a run of posts on writing - and visa versa. It became harder to define exactly what this blog was about and that is no good when trying to market yourself to new readers.
Also, the old site had become over-complex and choked with browser issues and bugs. I may fool many of you (or maybe I don't), but I have the design skills of a bomb in a paint factory and the coding skills to match. Therefore, the new template strips everything back into a cleaner, simpler and more efficient design that I hope will reduce issues going forward.
So, as of today, the blog is relaunched as two separate entities. Copywrite will stay here at the same address, focusing on my love of words, and the pain of creativity. Copywriting, screenwriting, reviews and personal observations will continue to be covered - uninterrupted by digital marketing.
It will also allow me to focus more on some of the many Aussie writers who have reached out to the blog over the months. I hope to provide a better outlet for your press releases and commentary and support more of you as you achieve your literary milestones.
However, if it's marketing you're looking for, Atomik Soapbox (atomiksoapbox.com) is now open for business. All the previous marketing posts have been migrated over (and urls redirected - so don't panic about your inbound links). Here I will continue to rant, analyse and pontificate on social media, digital marketing, SEO, brand marketing and more. To subscribe to Atomik Soapbox, click here. Otherwise, you can subscribe for email updates here.
Some of you may want to subscribe to both blogs, others may wish to update your subscription to the blog most relevant to you. Subscribing to either blog is, of course, free.
Finally, just a heads up that the delayed September update of the Top 50 Australian Blogs for Writers will be released tomorrow (Saturday October 3rd).
