Writing dialogue: Saying more with less

Writing dialogue: Saying more with less

Dialogue is one of the most challenging skills a writer has to develop. Producing words that sound natural and – above all – human, takes real talent and hard work. As discussed previously when analysing The Assassination of Jesse James, people rarely say what they actually mean, necessitating the writer to imbue dialogue with subtexts and subterfuge.

The coming of Borg: You will be assimilated!

The coming of Borg: You will be assimilated!

I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is ‘borg’. Just recently, I’ve come across the word a couple of times – not in reference to the Star Trek villains, but as a descriptive word aimed at large companies.

Social network marketing isn’t evil!

Social network marketing isn’t evil!

There has always been some ‘tension’ between marketing and social network advocates. One side sees major business opportunities and a large audience ripe for persuasion. The other wants to preserve the innocence and non-commercial nature of these communities. Kate Carruthers (@kcarruthers) recently blogged on the issue of Twitter users continually spruiking how to get thousands of followers or how to make money from Twitter.

A beginner’s guide to content management

A beginner’s guide to content management

This article appears in the August 2009 edition of Nett Magazine. A good website is regularly updated and grows over time. Jonathan Crossfield shows how administering the content on a hungry website shouldn’t be painful. Great! You’ve got your new website up. Time to sit back and wait for the phone to ring, right? But […]

Why giving it away can be more profitable

Why giving it away can be more profitable

Recently, I’ve become fascinated with the possibilities of giving free content away as a legitimate – and highly successful – marketing strategy. Some of you reading this may already be nodding in a “tell me something I don’t know” kind of way. After all, blogging is a free content marketing model.