Archives for July 2009

The coming of Borg: You will be assimilated!

The coming of Borg: You will be assimilated!

I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is 'borg'. Just recently, I've come across the word a couple of times - not in reference to the Star Trek villains, but as a descriptive word aimed at … [Read more...]

Social network marketing isn’t evil!

Social network marketing isn’t evil!

There has always been some 'tension' between marketing and social network advocates. One side sees major business opportunities and a large audience ripe for persuasion. The other wants to preserve the innocence and non-commercial nature of these communities. Kate Carruthers (@kcarruthers) recently … [Read more...]

Why giving it away can be more profitable

Why giving it away can be more profitable

Recently, I've become fascinated with the possibilities of giving free content away as a legitimate - and highly successful - marketing strategy. Some of you reading this may already be nodding in a "tell me something I don't know" kind of way. After all, blogging is a free content marketing model. … [Read more...]

How to use Twitter for business – director’s cut

How to use Twitter for business – director’s cut

Yesterday's Lunch N Learn webinar entitled "Using Twitter to gain a competitive advantage" was a huge success, attracting what may be an Australian record for webinar attendees. A little under 1000 people logged in at midday to hear Brien Giesen and myself debate and witter on with our advice and … [Read more...]

Joseph Jaffe Juices up ADMA in Sydney

Joseph Jaffe Juices up ADMA in Sydney

It seems a month can't go by without another major conference. This time, it's the turn of the annual ADMA Forum, the expo of the Australian Direct Marketing Association, taking place this week from Wednesday July 8th to Friday July 10th. The ADMA Forum has become one of the most engaging and … [Read more...]