Archives for July 2009

The coming of Borg: You will be assimilated!

The coming of Borg: You will be assimilated!

I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is ‘borg’. Just recently, I’ve come across the word a couple of times – not in reference to the Star Trek villains, but as a descriptive word aimed at large companies.

Social network marketing isn’t evil!

Social network marketing isn’t evil!

There has always been some ‘tension’ between marketing and social network advocates. One side sees major business opportunities and a large audience ripe for persuasion. The other wants to preserve the innocence and non-commercial nature of these communities. Kate Carruthers (@kcarruthers) recently blogged on the issue of Twitter users continually spruiking how to get thousands of followers or how to make money from Twitter.

Why giving it away can be more profitable

Why giving it away can be more profitable

Recently, I’ve become fascinated with the possibilities of giving free content away as a legitimate – and highly successful – marketing strategy. Some of you reading this may already be nodding in a “tell me something I don’t know” kind of way. After all, blogging is a free content marketing model.