The battle to convert site visitors into customers is hotting up and many websites will fail by not understanding the issues that affect customer behaviour. In part one of this article, we looked at recent research that demonstrated what factors were most important to site visitors when deciding whether to make a purchase.
Online marketing has given businesses large and small all over the world the ability to compete on a level playing field. But although your online store has the potential to reach more potential customers than you could ever dream of, converting them into sales is often overlooked in this constant push for a high Google position and a strong link campaign.
Another day, another Google story is blown out of context across the web in the name of SEO. It seems each week some throwaway line by Matt Cutts or a mysterious rumour sends all the SEO blogs into overdrive as thousands of paragraphs are unleashed to thoroughly dissect and debate the news before anything is even clear.